Essay on The Evils of Macbeth in William Shakespeares...

The Evils of Macbeth in William Shakespeares Macbeth The question that I have been given is to evaluate Shakespeares characterization of Lady Macbeth and to decide on an correct description of her character, as I think Shakespeare intended it to be - is she a cruel, calculating, cold blooded killer; or is she just a confused and distraught lonely woman? Throughout the play, she shows qualities and performs actions that point to both of these possible outcomes, and I, through searching the book and picking up all possible leads (all quotes in Italics), will attempt to decide on which of these Lady Macbeth really is and if possible why she might have been this way. The first scene that Lady†¦show more content†¦Already, Shakespeare has made the reader or audience wary of Lady Macbeth and led them to think about her motives, even though she has only spoken for 7 lines. The idea of first impressions being of the most important would lead us to feel that Lady Macbeth is evil. This is a good idea, as it has put the audience in the classic position where their first impressions will soon be changed by later events, therefore confusing them, and helps to give Lady Macbeths character far greater depth. As Lady Macbeth continues to speak, it shows her thinking of Macbeth as being weak willed. She also lets the audience know that she is utterly convinced that it is Macbeths destiny to be the King of Scotland, and backs up both of these ideas with the lines à ¢Ã¢â€š ¬Ã‚ ¦ and chastise with the valour of my tongue all that impedes thee from the Golden Round, which both fate and metaphysical aid doth seem to have thee crownd withal When she says Golden Round, she is speaking of the crown, and my metaphysical she means supernatural and therefore the witches. At this point, an attendant enters and informs Lady Macbeth that King Duncan will be staying at their castle that night. She is obviously surprised by this, so the messenger therefore presumes that she is shocked withShow MoreRelatedMacbeth and Lady Macbeth as Evil Murderers in William Shakespeares Play1016 Words   |  5 PagesMacbeth and Lady Macbeth as Evil Murderers in William Shakespeares Play At the start of this play Macbeth is mentioned by witches which doesn’t give him credibility with the audience, whilst soon after Macbeth is seen as a brave, loyal and trustworthy servant of his king, Duncan. Almost as soon as the play starts, you hear of Macbeth’s bravery; â€Å"Brave Macbeth-well he deserves that name†¦Like Valour’s minion.† But soon after he has his meeting with the witches he is alreadyRead MoreEssay about Evil in William Shakespeares Macbeth755 Words   |  4 PagesEvil in William Shakespeares Macbeth Evil. It is a word that has been used for hundreds of years, yet the meaning is ones interpretation of what is evil. The criteria for an evil act have changed over the years also. My interpretation of evil is a very bad or ill act against a person, animal or God. Macbeth, dead butcher and evil man? This essay will discuss this question. At the start of the play Macbeth is portrayed as a brave soldier, who would do anything forRead MoreThe Struggle Between Good and Evil in William Shakespeares Macbeth1379 Words   |  6 PagesThe Struggle Between Good and Evil in William Shakespeares Macbeth The play Macbeth was written during a period in history where in society many people believed that evil spirits were at work amongst them. Public hangings and drowning of suspected witches were frequent and the play Macbeth reflects this time in history. It is immediately made clear from the first scene that the play will involve dark and evil spirits. 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Macbeth is a tragedy which was written by Shakespeare in the Elizabethan Era. There was much use of Raphael Holinshed’s Chronicles of England, Scotland, and Ireland as it was necessary for creating the environments and situations in the play. Macbeth takes place mainly in Scotland and is a play about an ambitious thane, named Macbeth, and his wifeRead More Supernatural in Shakespeares Macbeth - Beyond the Fair and Foul1059 Words   |  5 PagesMore to Macbeth than Fair and Foul      Ã‚  Ã‚   The statement Fair is foul, and foul is fair does not thoroughly express the many themes of Shakespeares Macbeth.   The first time this statement occurs is very early in the play, when the witches chant the exact line Fair is foul, and foul is fair(I.i.12) only for Macbeth to repeat it himself two scenes later.   This repetition of the lines shows that the characters themselves believe that there are many foul events taking place.   Firstly, one canRead MoreRole of Women in Shakespeares Plays - a Case Study of Macbeth and the Merchant of Venice1499 Words   |  6 PagesIntroduction William Shakespeare (baptized 26 April 1564 – 23 April 1616) was an English poet William Shakespeare and playwright, widely regarded as the greatest writer in the English language and the world’s pre-eminent dramatist. He is often called England’s national poet and the â€Å"Bard of Avon† (or simply â€Å"The Bard†).His surviving work consist of 38 plays, 154 sonnets, two long narrative poems, and several other poems. His plays have been translated into every major language and are performed

Cultural Fiction Middle Adulthood Essay - 1968 Words

Cultural fiction Cultural fiction posits that ideas about middle adulthood are created by cultures. Different cultures have varying views in the ways they recognize and understand middle adulthood (Hutchison, 2015). In the United States, middle adulthood is often viewed through 2 cultural lenses. The first sees mid-life as a positive time in which an individual has accrued resources and coping mechanisms. The second view of middle adulthood is a negative â€Å"over-the-hill† perspective, in which this stage is viewed as a time of loss and decline (Hutchison, 2015). These differing views of losses and gains in middle adulthood can be seen in the dynamic between Harvey Milk, and his adversary (and murderer) Dan White. Harvey, throughout the film, accumulates as many resources as he can and makes strides in his cause to gain justice for the gay community. Middle-adulthood, for Milk, was truly the prime of his life. His political opponent, Dan White, however, experienced a serie s of losses, including his job and his political influence, which led him to become depressed and volcanically angry. White’s view of this time in his life was likely far more negative than Harvey’s. Immature mechanisms vs. mature mechanisms Immature mechanisms and mature mechanism describe the ways in which people cope with life’s demands. Immature mechanisms include denial, projection, passive-aggression, dissociation, acting out and fantasy. Mature mechanisms include sublimation, altruism and humorShow MoreRelatedCulture and Personality Development Essay906 Words   |  4 Pagesreflects how a person conducts his or her life and determines the establishment of a personçâ€" ´ belief system. Overall, cultural factors can bring out the development of oneçâ€" ´ personality due to their cultural perceptions. One way culture affects oneçâ€" ´ personality is how we perceive the world and the way one perceives them self. Some culture-specific characteristics link together cultural conditions such as complexity, tightness, individualism, and collectivism. This brings us to individualism and collectivismRead MoreThe Deeper Meanings that Lies in Fairy Tales1121 Words   |  5 PagesKenney and Melanie Wagner is that fairy tales are very important for a childs imagination and creativity. These fairy tales have at least five different routes taught to children that include how to handle problems, build emotional resiliency, cross cultural boundaries, teach stories and most importantly develop imagination and teach lessons (Kenney, Wagner, Why are Fairytales important for Young Children.?). Fairy tales help children handle problems by showing them how to over come them such as CinderellaRead MoreAn Indian Father s Plea Essay963 Words   |  4 Pageswho they are today. Personal experiences shape how you respond to situations. 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Whether we are listeners, readers or writers â€Å"we live our lives immersed in stories.’ From the many stories we encounter, both fiction and non-fiction, the orphan figure stands out as one of the most prominent figures in literature. Orphan figures have prevailed in the literary arena for centuries, from ancient poetry, folktales, and myths to modern day novels. 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In Lahiri’s novel, a world order presents itself where people like Ashoke and Ashima are subconsciously put on the fringes of the mainstream American society, in part by their attitude and approach to the new, almost alien societal and cultural experiences and circumstances and in part by the reaction to their reaction by the world around them. And this is essentially a conflicting world order where there is an intent to adapt to this bewildering newness around while there is equally strongRead MoreThe Quest: An Archetype in Various Cultural Myths Essay2253 Words   |  10 PagesThe Quest Archetype When examining various cultural myths, one archetype keeps repeating—the image of the quest. This archetype functions with various different mythologies as a method of learning about the world, both its external features and what is inside the self. The quest comes from ancient origins and is found in Classical Western culture, but has been fine tuned through the generations. In its most modern interpretations, there are continuing elements of the age old myth, where extenuatingRead MoreAnita Desai, A Modern Indo English Writer Essay3158 Words   |  13 Pageswidely acclaimed not only in India but also in the world of fiction writing. She emerged after independence, deliberating on the highly debatable contemporary issues. Anita Desai is a keen observer of the society and the position of the women in the contemporary society draws her special attention. The novels of Anita Desai are noted for the profound probing into the inner life and feelings of the women, bounded by the s hackles of the middle class. They are the explorations of the family problems, which

Techniques Used in the Great Gatsby Free Essays

Fitzgerald, F. Scott. The Great Gatsby. We will write a custom essay sample on Techniques Used in the Great Gatsby or any similar topic only for you Order Now Britain: Penguin, 1926. 1. Point of view – the view or perspective of how the story is narrated (i. e first person) â€Å"Only Gatsby, the man who gives his name to this book, was exempt from my reaction – Gatsby, who represented everything for which I have an unaffected scorn. † (pg. 8) †¢ This novel is narrated from a first person point of view. Nick Carraway is both a narrator and a character participant in the story. Seen that this novel is mostly about Jay Gatsby and how what happens to his life is narrated to represent general themes, there could be no other narrator than the character who is Gatsby’s neighbor, and someone who declares to be free of any preconceptions or judgments due to an important lesson his father taught him. Nick Carraway seems to be a narrator exempt from bias due to this aspect of his profile, and he leaves clear what are his specific opinions or observations. 2. Tone – throughout the connotation and denotation of words, it is what gives a mood or attitude to the story No – Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the wake of his dreams that temporarily closed out my interest in the abortive sorrows and short-winded elations of men. † (pg. 8) †¢ The narrator keeps his tone always dry and realistic. This helps the readers understand that even though this seems like a romantic story due t o Gatsby’s unconditional love for Daisy and his pursuit for his dream, it is completely sucked in by reality from beginning to end. When the narrator talks about love or dream he does not idealize them by using words with positive connotation. He is clear and concise about the relationship between those who love and how they love. In the example above for example, the narrator clings on to disillusionment and even pessimism as he foreshadows Gatsby’s fate. 3. Imagery – the creation of a mental picture through detailed description â€Å"It eluded us then, but that’s no matter – tomorrow we will run faster, stretch out our arms farther†¦ And one fine morning – So we beat on, boats against the current, borne back ceaselessly into the past. † (pg. 188) †¢ In this passage the author is able to create two clear mental pictures to convey his message. One is of men stretching further and running faster – though we can picture that his true intention is to suggest that mankind is trying to grasp what seems far from their reach, like Gatsby trying to grasp his American Dream throughout five years of his life. The second imagery is of the boat tiredly pushing against the strong current, and with that any reader can understand that individuals have to strive against the repressive society in order to adhere what they truly want. 4. Symbol – using one smaller idea to represent a larger one â€Å"Gatsby believed in the green light, the orgastic future that year by year recedes before us. (pg. 188) †¢ The colors in this novel are used to represent greater ideas or they give specific significances to characters’ profiles or the environment in each scene. In this last moment, the green light Gatsby believes in is his dream. The color green itself is a representation of hope or faith. Also, in a specific part of t he novel, the light emitting from Daisy’s house has a greenish hue, corroborating the fact that this is what he has longed so much for. 5. Irony – when there is an outcome of events that is opposite to what was expected initially The minister glanced several times at his watch, so I took him aside and asked him to wait for half an hour. But it wasn’t any use. Nobody came. † (pg. 181) †¢ This quote is in relation to Gatsby’s funeral. This can be considered an irony since at the beginning the impression that Nick had about Gatsby was that he had many friends and was extremely popular due to all the parties he threw at his house. Yet, when he dies and has no longer anything to offer to society, he is alone and none of the plenty of people who came to his parties even cares or remembers him then. 6. Mispronunciation – when words or full sentences are written exactly as they sound to emphasize the tone and profile of the character â€Å"Oh, my Ga-od! Oh, my Ga-od! Oh, my Ga-od! Oh, my Ga-od! † (†¦) â€Å"What you want, fella? † â€Å"What happened? – that’s what I want to know. † â€Å"Auto hit her. Ins’antly killed. † â€Å"Instantly killed,† repeated Tom, staring. â€Å"She ran out ina road. Son-of-a-bitch didn’t even stopus car. † (pg. 145-146) †¢ Being a realistic novel, Fitzgerald compromises to every small detail of reality. In this example, readers can easily see the difference in accent and pronunciation of the three people having a dialogue. The officer, being from a lower social class, and therefore imaginably less educated, skips sounds when he says certain words such as â€Å"ins’antly† instead of instantly, â€Å"fella† instead of fellow and â€Å"stopus† instead of stopped. With these mispronunciations Fitzgerald enables a brief and careless speech. Wilson’s quote (â€Å"Oh, my Ga-od! †) also tells a lot about the character and justifies the murder by the end of the book. He is also part of the rough, low class, uneducated, and in this case angry and desperate. The officer and Wilson stand as contrast to Tom who presents a complete and fluent speech that proves that his wealth bought him education. 7. Repetition – to use the same word, phrase or sentence repeatedly for emphasis or another purpose â€Å"In his blue gardens (†¦) I watched his guests (†¦) or taking the sun on the hot sand of his beach while his two motor-boats slit the waters (†¦) On weekends his Rolls-Royce (†¦) while his station wagon scampered like a brisk yellow bug to meet all trains. † (pg. 45) †¢ In this passage readers are able to clearly notice the repetition of the possessive pronoun â€Å"his†. Fitzgerald chooses to do this in this specific part because the narrator is describing one of the parties at Gatsby’s house. By repeating that everything is â€Å"his†, or belongs to him, the narrator emphasizes Gatsby’s abundant wealth. Fitzgerald is creating the image of a rich and ostentatious man. 8. Flashback – the narrative of an event outside the present timeline in order to provide background information to the events â€Å"James Gatz – that was really, or at least legally, his name. He had changed it at the age of seventeen (†¦)† (pg. 104) Throughout the novel there are many stories being told about what Jay Gatsby’s past was like, and what made him become who he is now. Gatsby himself tells Nick in the present timeline of the story, a specific version of how he was educated and how he became wealthy. It is finally due to this flashback that the readers learn the accurate story about Gatsby’s life, including how he earned his money. 9. Charactonym – when a character’s name has some significance to his profile in the novel â€Å"I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming. (pg. 15) †¢ The character Daisy Buchanan can be compared to the actual flower â€Å"daisy†. Just like the most common daisy, the one that is yellow on the inside and white on the outside, the character appears to be something that she is not. She uses excessive amount of white powder to prove her purity and innocence, but inside she is sardonic and superficial. Like a flower, she is delicate, charming and beautiful, but throughout the novel she proves to be interested in wealth and luxury, and underestimates Gatsby’s true love. 10. Dramatic irony – when the readers know something about the plot that one or more characters might not know â€Å"Was Daisy driving? † â€Å"Yes,† he said after a moment, â€Å"but of course I’ll say I was. † (pg. 150) †¢ In this passage the readers find out that even though it was Gatsby’s car being driven, it was actually Daisy who was driving it and who was guilty of killing Myrtle Wilson. If Mr. Wilson had known about this the ending would be different since he would not have killed Gatsby. Daisy’s shallow personality kept her from assuming the blame, and instead she just moved away with Tom to escape from the guilt. How to cite Techniques Used in the Great Gatsby, Essay examples

Management Systems on Pproductivity and Quality

Question: Discuss about the Management Systems on Pproductivity and Quality. Answer: Introduction: After I passed my graduation, I was very eager to join an office or work somewhere as a trainee in order to understand the Management Competencies required or essential in an organization. The skill of managing the workforce or the human resource, which is a part of the rational goal model for any organization, is the management competency that I have experienced during my period of employment with the organization. In the initial stage, it was a bit difficult for me to understand the workforce management competency but with time, I learnt it and gained a lot of experience and knowledge. During the time of my employment, I learnt various types of management competencies that are very essential for the growth and success of an organization. Among all the competencies, workforce management plays an important role and it is eventually leads to good production level and ushers in good earnings for the organization. Workforce management is all about motivating the workers or the employees and is also about looking after the needs and requirements of the employees (Calabrese et al. 2014). There several good reward and recognition programs in the organization. The rewards recognized the contribution and hard work of the employees. A rational goal model is a systematic and a planned model that aims towards the proper mobilization of the human resource since the success of an organization on the human resource or the employees of an organization. Motivation of the employees results in high performance of the employees and is an essential part of the rational goal model. Goal model is all about achieving maximum revenue or profit and is also about establishing the brand value of an organization (Sencer and Ozel 2013). In the organization, I worked under my supervisor or boss and her approach of work was very systematic that reflected her good managerial skill. I worked under her supervision and understood the importance of skillfully handling the entire workforce for the systematic progress of the organization. For example, my boss always used to update ourselves about the requests and demands of the customers so that we can deliver our services or products as per the requirement of the customers. Our boss also provided us with the revenue or the profit structure of the organization to motivate ourselves for working more. Workforce management competency is one of the most important aspects of the rational goal model and it associated with giving clear instructions to the employees and taking proper decisions (Marin 2014). Clarity of instructions ushers in clear and transparent communication, which is very important for the proper functioning of an organization. My boss also planned several trainin gs for the employees to make them aware about the expected or the standard code of conduct and decorum that the employees are expected to abide by. My boss also aimed towards enhancing the personal skills and capabilities of the employees. During my tenure of employment, I learnt the importance of management competency and among all the competencies, my experience of the workforce management and the swift mobilization the workforce is the most important. Reference: Calabrese, A., Capece, G., Costa, R., Di Pillo, F. and Paglia, D., 2013. The impact of workforce management systems on productivity and quality: A case study in the information and communication technology service industry.Knowledge and Process Management,20(3), pp.177-184. Marin, M., 2014. A Framework For Workforce Management An Agent Based Simulation Approach. Sencer, A. and Ozel, B.B., 2013. A simulation-based decision support system for workforce management in call centers.Simulation,89(4), pp.481-497.

Why IQ Tests Dont Test Intelligence Essay Example For Students

Why IQ Tests Dont Test Intelligence Essay The task of trying to quantify a persons intelligence has been a goalof psychologists since before the beginning of this century. TheBinet-Simon scales were first proposed in 1905 in Paris, France andvarious sorts of tests have been evolving ever since. One of theimportant questions that always comes up regarding these tools is whatare the tests really measuring? Are they measuring a personsintelligence? Their ability to perform well on standardized tests? Orjust some arbitrary quantity of the persons IQ? When examining thesituations around which these tests are given and the content of thetests themselves, it becomes apparent that however useful the tests maybe for standardizing a groups intellectual ability, they are not a goodindicator of intelligence. We will write a custom essay on Why IQ Tests Dont Test Intelligence specifically for you for only $16.38 $13.9/page Order now To issue a truly standardized test, the testing environment should bethe same for everyone involved. If anything has been learned from thepsychology of perception, it is clear that a persons environment has agreat deal to do with their cognitive abilities. Is the lightflickering? Is the paint on the walls an unsettling shade? Is thetemperature too hot or too cold? Is the chair uncomfortable? Or in theworst case, do they have an illness that day? To test a persons mind,it is necessary to utilize their body in the process. If everyonesbody is placed in different conditions during the testing, how is itexpected to get standardized results across all the subjects? Becauseof this assumption that everyone will perform equally independent oftheir environment, intelligence test scores are skewed and cannot beviewed as standardized, and definitely not as an example of a personsintelligence. It is obvious that a persons intelligence stems from a variety oftraits. A few of these that are often tested are reading comprehension,vocabulary, and spatial relations. But this is not all that goes intoit. What about physical intelligence, conversational intelligence,social intelligence, survival intelligence, and the slew of others thatgo into everyday life? Why are these important traits not figured intointelligence tests? Granted, normal standardized tests certainly getpredictable results where academics are concerned, but they should notbe considered good indicators of general intelligence because of theglaring omissions they make in the testing process. To really gauge apersons intelligence, it would be necessary to put them through arigorous set of real-life trials and document their performance. Otherwise the standardized IQ tests of today are testing an extremelylimited quality of a persons character that can hardly be referred toas intelligence. For the sake of brevity, I will quickly mention a few other commoncriticisms of modern IQ tests. They have no way to compensate forcultural differences. People use different methods to solve problems. Peoples reading strategies differ. Speed is not always the best way totackle a problem. There is often too much emphasis placed onvocabulary. Each of these points warrants individual treatment, and formore information refer to The Triarchic Mind by RJ Sternberg (PenguinBooks, 1988, p18-36). It is possible to classify all the reasons that IQ tests fail at theirtask into two main groups. The first grouping is where the tests assumetoo much. Examples of this flaw are the assumption that speed is alwaysgood, vocabulary is a good indicator of intelligence, and that differenttest taking environments wont affect the outcome. The second groupingcomes because the tests gauge the wrong items. Examples of this aredifferent culture groups being asked to take the same tests as everyoneelse, and the fact that the tests ignore so many types of intelligence(like physical, social, etc). These two groupings illustrate where themajor failings of popular IQ tests occur and can be used as tools forjudging others. .u8ad1e3d433dfdd418976cff1925bfcbf , .u8ad1e3d433dfdd418976cff1925bfcbf .postImageUrl , .u8ad1e3d433dfdd418976cff1925bfcbf .centered-text-area { min-height: 80px; position: relative; } .u8ad1e3d433dfdd418976cff1925bfcbf , .u8ad1e3d433dfdd418976cff1925bfcbf:hover , .u8ad1e3d433dfdd418976cff1925bfcbf:visited , .u8ad1e3d433dfdd418976cff1925bfcbf:active { border:0!important; } .u8ad1e3d433dfdd418976cff1925bfcbf .clearfix:after { content: ""; display: table; clear: both; } .u8ad1e3d433dfdd418976cff1925bfcbf { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8ad1e3d433dfdd418976cff1925bfcbf:active , .u8ad1e3d433dfdd418976cff1925bfcbf:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8ad1e3d433dfdd418976cff1925bfcbf .centered-text-area { width: 100%; position: relative ; } .u8ad1e3d433dfdd418976cff1925bfcbf .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8ad1e3d433dfdd418976cff1925bfcbf .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8ad1e3d433dfdd418976cff1925bfcbf .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8ad1e3d433dfdd418976cff1925bfcbf:hover .ctaButton { background-color: #34495E!important; } .u8ad1e3d433dfdd418976cff1925bfcbf .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8ad1e3d433dfdd418976cff1925bfcbf .u8ad1e3d433dfdd418976cff1925bfcbf-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8ad1e3d433dfdd418976cff1925bfcbf:after { content: ""; display: block; clear: both; } READ: Trifles EssayIQ tests are not good indicators for a persons overall intelligence,but as their use has shown, they are extremely helpful in makingpredictions about how a person will perform in an academic setting. Perhaps the problem comes in the name intelligence tests when it isobvious this is not what they really are. The modern IQ test definitelyhas its applications in todays society but should be be used toquantify a persons overall intelligence by any means. Psychology

Al Capone Essays - The Untouchables, Five Points Gang, Bootleggers

Al Capone Essays - The Untouchables, Five Points Gang, Bootleggers Al Capone Perhaps the best-known gangster of all time, Al "Scarface" Capone was the most powerful mob boss of his era. He dominated organized crime in the Chicago area from 1925 until 1931, when he was imprisoned for federal income tax evasion. Alphonse Capone was born on Jan. 17, 1899, in a tough neighborhood of Brooklyn, N.Y. He attended school up to the sixth grade. His nickname, Scarface, resulted from a knife attack by the brother of a girl Capone had insulted that left three scars on his face. Capone joined the James Street gang, headed by Johnny Torrio. In 1920 Torrio asked Capone to go to Chicago to work for his uncle, Big Jim Colosimo, head of the city's largest prostitution and gambling ring. Later that year when Prohibition became law, Torrio foresaw bootlegging, the sale of illegal whiskey, as a lucrative business. His uncle, however, wanted no part in such potentially dangerous dealings. Colosimo was murdered and Torrio and Capone took over his empire, to which they added bootlegging. After Torrio was gunned down and almost killed by a rival gang, he retired from the underworld. At age 26 Capone was managing more than 1,000 employees with a payroll of more than $300,000 a week and demanding their total loyalty. His most famous escapade occurred in 1929 with the attempted slaying of his last rival, George "Bugs" Moran, an event that became known as the St. Valentine's Day Massacre. Five of Capone's gang, dressed as police officers, walked into Moran's bootleg headquarters, lined up seven of his men, and gunned them down. The government was eventually able to convict Capone on charges of federal income tax evasion, and he was sentenced to Atlanta's federal prison for 11 years. In 1934 he was transferred to Alcatraz prison in San Francisco. He was paroled in 1939. Suffering from syphilis that had begun to drive him insane, he was unable to run the Chicago mob. Capone spent the rest of his life in his Miami Beach mansion, where he died on Jan. 25, 1947. During the 1930s the business of organized crime was depicted by Hollywood in a series of bloody and violent movies. Callous as these gangsters were, their screen images still became heroes to countless numbers of youthful moviegoers.

Thomson's paper" A Defense of Abortion" Essay

Thomson's paper" A Defense of Abortion" - Essay Example ally permissible even if we grant that a fetus is a person,† seems rather speculative, taking into account the fact that author herself stresses that in many cases abortion is impermissible - until it is about saving mother’s life or aborting a child of violation. Second, the article is an author’s response for responses of other authors and is just a part of a bigger dialogue that can not be estimated totally, and thereby is taken out of context. And while responding to strict moralists, which stress that any of mentioned forward (raping or life-saving) reasons can be taken into account, author looks like an aggressive supporter of abortions. And this analysis would be made with these facts considered. The first, author is flouncing between moral and legal issues. At first she addresses human nature, asking about human wish to be unwillingly bound to someone else, the attention is concentrated on aspect of a free will, and the good nature of it is being preserved. Then focus of attention of the reader switches to an issue of â€Å"whether a human law can oblige human behave humanly†. Thereby a person, who protects her right to choose a way to use her body, is thus can be considered right by the logic and common sense, eventually turns out â€Å"immoral and bad, but still legal†. This way it turns out that the human rights protected by logic and human rights protected by law are way different. Thomson calls the thing, which she claims right, both good and bad. That serves well to my presumption of an ambivalent nature of an article. The second: author is contradicting herself. Thus in the first part of the text she acts emotionally, like speculating on person’s wish to protect own health and property, sympathy to a boy, who had been deprived of his candies, etc. She manipulates with human greed, self-defence reflexes, contradicts the hypocrisy of the opponent: everything that seems quite appropriate in a dialogue with â€Å"goodies†, but looks radical in the

Characterisation material physical properties of porous materials Article

Characterisation material physical properties of porous materials - Article Example According to this theory, three different kinds of waves propagate within the porous material. One is the compression wave propagating in the fluid phase, the second is the compression wave travelling in the solid phase, and the third is the shear wave propagating in the solid phase (Pan & Jackson). The Biot model for predicting sound propagation in porous materials is based on five material properties, also called Biot parameters, of the material. These five parameters include the porosity of the material, its airflow resistivity, tortuosity, thermal characteristic length, and viscous characteristic length. The present review discusses the current methods for measuring and predicting these five Biot parameters. 2 Material Physical Properties in Biot Theory This section details the characterization of the material physical properties, i.e. the five Biot parameters, of porous materials. A review of the properties themselves along with the methods for measuring and predicting them is p resented. 2.1 Porosity (?) The porosity of a material is the â€Å"relative fraction, by volume, of the air contained within the material† (Fellah et al. 2003, p. 296). ... Other non-destructive methods have been applied for the estimation of porosity. Beranek (cited in Leclaire et al. 2003) gave a very simple method, in which the porous material is saturated with water and placed in an airtight chamber that is linked to a manometer. This method was based on Boyle’s law and was helpful in estimating the open porosity of the material having surfaces with open-pores. Another method that utilised Beranek’s principle was that by Champoux et al. (cited in Leclaire et al. 2003), which had a very elaborate system involving a micrometer and a differential pressure transducer. Recently, many different methods have been proposed and applied by various investigators to measure the porosity of materials. For instance, the method by Connolly (cited in Yang 2011) uses a thermographic method. In this method, the correlation between porosity and thermal diffusivity is derived by analysing the heat diffused in the sample upon heating with a laser. Other me thods include the use of X-ray computed tomography, microwaves etc to measure porosity. ASTM D6226-05 test standard describes another method that uses a gas pycnometer for measuring porosity (Pan & Jackson 2009). This method uses an apparatus consisting of calibrated expansion and sample chambers. The porous sample is placed in the sample chamber and subjected to a certain predetermined increase in pressure. This method is also based on Boyle’s law and measures the open pore volume of the sample. Another method given by Salissou and Panneton (cited in Pan & Jackson 2009) was based on the experimental determination of the solid phase volume of the material. Four tests for measuring the masses with and without the sample at

Routledge v McKay Case Essay Example | Topics and Well Written Essays - 750 words

Routledge v McKay Case - Essay Example This case Routledge v McKay relates to the exchange of a motorbike and sidecar with another motorbike along with the payment of thirty pounds. The Douglas BSA motorbike and sidecar in question were actually manufactured in 1931 but had been reconditioned by a previous owner to indicate that they were a 1941 model. The documents of the motorbike showed that it had been registered on 9th September 1941. The motorbike and the sidecar had been sold on a number of occasions before but the issue of manufacturing date had not been looked into detail. The seller had told the buyer of the motorbike and sidecar on October 23rd that the year of manufacturing was 1941. The buyer went away for considering his options and returned on October 30th to finalise the purchase. The contract for the sale was drawn up in writing on October the 30th but it did not mention anything about the year of manufacturing. Moreover, the written agreement ended with the contractual term that paying thirty pounds mean t the end of the transaction. The buyer later found out that the motorbike had actually been manufactured in 1931 and not in 1941 as the documents expounded. The claimant (being the buyer) later went to court to appeal against possible fraud and warranty issues. The claimant’s stance was that the seller had defrauded him by telling him that the year of manufacturing was 1931. In addition, the claimant suggested that he had been told of the year of manufacturing although it was never mentioned on the written agreement and that this amounted to a contractual term. ... Reasoning of the Judges Denning L. J. If a vehicle is sold from one person to another, the date of manufacturing is typically based on the date listed in the documents of the vehicle. It is common for this date to be used for reference when transacting the vehicle again. If the first seller of the vehicle delivers a statement regarding the date of manufacturing, he can be held responsible since the vehicle originates from him. However, in later transactions the sellers of the vehicle have no option but to reference the vehicle’s documents. In such cases, the sellers of the vehicle may pass on the date of manufacturing listed on the documents to the buyer. In case that a dispute arises, the sellers and buyer in between the first seller and the last buyer will be considered to be affected by innocent misrepresentation. For the current case, claims of fraud against the original vendor were barred due to statute so no such claims were filed by any party. Evershed M. R. The written memorandum (or the contract) between the last seller and buyer was admitted to the court as evidence although it lacked the required stamp under Section 14 of the Stamp Act of 1891. The other judges agreed to this stance. The honourable judge cited the Heilbut, Symons & Co. v Buckleton3 case and referred to the speech made by Lord Moulton. It was contended that a written statement could for part of a collateral contract but each such contract would have to have its own character for legal recognition. With reference to the Heilbut, Symons & Co. v Buckleton case, it was held that innocent misrepresentation could only be tried under warranty if the evidence presented held any such contractual term. Mere representation alone could not be taken as cause enough to

Effect of Biological and Social Influences on Development

Effect of Biological and Social Influences on Development Gemma L Sobah Evaluate the contribution of biological and social influences to human psychological functioning Introduction: As humans, our psychological functioning is vital to our survival and succession. So what do we mean by psychological functioning? Psychological functioning is the way in which our minds work. It includes our thoughts, feelings and emotions. Human beings are thinkers and feelers. Our worlds evolve around, our thoughts, our feelings, and our hopes and dreams. How we view the world, and how we feel the world views us. We are driven by our emotions, our morals and our understanding of the people and world around us. Every experience in our life has the ability to impact our psychological functions. In this essay we will be looking at development and sex and gender. Charles Darwin was an evolutionary psychologist. He argued and believed that we have certain behaviours that have evolved and adapted because of how they benefit our survival and there for increased the chances of passing them on genetically. Darwin (1859) demonstrated the idea that genetics and evolution play an important part in influencing psychological functioning through natural selection. Evolutionary psychology claims that our brains (which includes the mind) evolved to be able to problem solve, which many of our hunter-gatherer ancestors encountered. A perspective known as the functionalism perspective was an idea that developed explanations for why people’s behaviour changed. It was believed that it was for an adaptive cause, and therefore has a ‘function’ to serve. Darwin argued that these changed came about because they proved to increase chances of survival and were therefore selectively chosen through evolution. So according to Darwin, we do certain things and act certain ways as we grow, not because we have had certain experiences in our life’s that have impacted us and shaped the way we see things, and have a direct effect on the way we act, but because genetically we have evolved and have certain traits and behaviours that will aid our survival. Therefore, those people displaying behaviours that will have a negative effect on their survival have no developed the necessary traits and skills through natural selection. Although this approach does give insight into how genetically we have been designed to act a certain way, and be certain people, the downfall to it is to the extent to which it can be applied. It does not explain how evolution has genetically changed us to act certain ways emotionally. It doesn’t goes as far to show how a woman who was born a man, can grow to live her life as both genders and it have no negative affect on her mental health. Furthermore it does not give insight as to how she became this way and not something else. But social influences could prove to have contributed to her current state of mind and mental health. From an early age we take in and absorb the things that happen around us, and studies have demonstrated how the social influences in our life at a young age, can affect our adult lives. In 1996, Schaffer, (as cited in Wood et al, pg. 9), explained that social influences, such as our peer or sibling relationships, are very influential in our development. He notes that they spend a lot of time in each other’s company, and in this time they will observe each other’s behaviour, and they will share many experiences, and it has been noted that their relationships are very emotionally based. These kinds of sibling relationships could have all sorts of influences on our development, both positive and negative. Siblings of a similar age may be more likely to have a friendship, because they will be increased in similar things from their age group, giving them more in common with each other. But this could also mean more chance of rivalry, for who has what toy and they may also fight for the attention of their parents. The positive side of this kind of relationship are that they could learn things from the other sibling, such as the meaning of sharing, they experience feelings that they may not if they only siblings much older. For example, two boy’s ages 7, and 9 both seek the attention of their parents, but their parents are too busy wondering where their older sister of 16 is. They can them empathise with one another and understand how each other are feelings. They can also be each other’s company when they want attention. And console one another when they are sad. This could bring out a caring side of them, allowing them to fill roles they would not fill if they only had older siblings or was an only child. In later life, as they develop further, they may then carry with them a caring nurturing side that they experiences as a child. The negative side of this kind of social influence are that there could potentially be a lot of rivalry between them. Which one gets the most parent-child attention, which gets the most/best toys? They could grow up feeling unfulfilled and needy. In 1986, Abramovitch, Corter, Pepler, and Stanthorpe, conducted an observational study on siblings which revealed to them, ‘that their interactions are diverse and multifaceted’. (Wood et al, pg. 9, 2007). As we can see from the example above, and as the observational study shown, there are many sides to a sibling relationship but they all have the potential to affect our future. Biologically there are many differences between a brother and sister, i.e. a girl and boy. The obvious one being our genitals, but as we go more in depth we will find that hormonally we are different, and our bodies have different strengths and weaknesses. But can the biological gender difference create cognitive and behavioural differences too? Money and Erhardt 1972 (as cited in Hollway et al, pg. 141, 2007,) conducted a study to try and answer this question. They conducted a study where they exposed girls to the drug progestin, to look at the masculinization of the girls after taking the drug , compared to girls who hadn’t taken the drug and girls with hyperplasia which affects the level of testosterone. They revealed that the girls with hyperplasia and the ones exposed to progestin, appeared to become more ‘tomboyish’ which means to play like a boy, prefer boys clothing, and that they played more energetically than the girls with no alteration to their hormone levels. So it appeared that the biological changes to the girls involved in the study, slightly altered their preference to ‘girlish’ or ‘boyish’ things. The girls seemed to become more masculine than the unaffected girls. Nevertheless it does pose the question as to the reliability of the results. In this day and age, it is not frowned upon as much for a girl to play with toys that were intended for a boy, and with the changes within the social world, less and less labels are being put on what is ‘for girls’ and ‘for boys.’ The reliability of the test also comes down to what the parents, who gave the report as to the changes in the girls, see as ‘boyish’ or ‘girlish’. It could have been less of a biological influence on the girls and more of a personal evaluation of boyish or girlish. Therefore, in conclusion, there are many perspectives within psychology that try and explain behaviours and their origins but not one has overall explanatory power over the rest, rather they depend on each other and all connect somehow. Only with some types of psychology which contradict each other (nature-nurture debate), connect with each other or expand on one another (biological and social psychologist), can we recognise and generate appropriate solutions when problems arise so we maintain a healthy mind and body. There are many different perspectives which go to show how complex human behaviour is. The evolutionary theory does don’t include the experiences we have as humans, but it concentrates more on being preordained in its methods and ability to provide evidence. The attachment theory concentrates too much on childhood and parental interaction. In doing so, it loses sight of the role biology and how our genetic makeup could account for certain behaviours. The biological perspective sees humans as a set of instruments and physical structures that are obviously important and significant (e.g. genes). Furthermore, it does not consider our conscious minds and how the overall influence of the social world on our behaviour. Our adult lives tend to be a mix of what we experiences and learn as a child, how our genetic makeup develops in us as we grow and how our conscious mind, interprets and understands the world we live in and forms its own reaction to it. We are not influences by just one thing, but many, continually and progressively. Word count: 1,455 References: Hollway, W., Cooper, T., Johnston, A., and Stevens, J. (2007) The Psychology of Sex and Gender in Cooper, T. and Roth, I. (2007) Challenging Psychological Issues, 2nd ed. Milton Keynes. The Open University Wood, D., Littleton, K. and Oates, J. (2007) Life span Development in Cooper, T. and Roth, I. (2007) Challenging Psychological Issues: Lifespan development, 2nd ed. Milton Keynes. The Open University

Critical Analysis of Poes The Tell Tale Heart Essay -- Poe Tell Tale

Critical Analysis of Poe's The Tell Tale Heart The Tell Tale Heart is a story, on the most basic level, of conflict. There is a mental conflict within the narrator himself (assuming the narrator is male). Through obvious clues and statements, Poe alerts the reader to the mental state of the narrator, which is insanity. The insanity is described as an obsession (with the old man's eye), which in turn leads to loss of control and eventually results in violence. Ultimately, the narrator tells his story of killing his housemate. Although the narrator seems to be blatantly insane, and thinks he has freedom from guilt, the feeling of guilt over the murder is too overwhelming to bear. The narrator cannot tolerate it and eventually confesses his supposed 'perfect'; crime. People tend to think that insane persons are beyond the normal realm of reason shared by those who are in their right mind. This is not so; guilt is an emotion shared by all humans. The most demented individuals are not above the feeling of guilt and the havoc it causes to the psyche. Poe's use of setting, character, and language reveal that even an insane person feels guilt. Therein lies the theme to The Tell Tale Heart: The emotion of guilt easily, if not eventually, crashes through the seemingly unbreakable walls of insanity.   Ã‚  Ã‚  Ã‚  Ã‚  On the surface, the physical setting of The Tell Tale Heart is typical of the period and exceedingly typical of Poe. The narrator and the old man live in an old, dark house: '(for the shutters were close fastened, through fear of robbers)'; (Poe 778). Most of the story takes place at night: 'And this I did for seven long nights-every night just at midnight?'; (778). The physical aspect is not the most important component of setting for this analysis. More important are the mental and emotional settings. This clearly explains the personality of the narrator. One can assume the narrator is insane. He freely admits to his listener that he is '?-nervous-very, very dreadfully nervous?'; (777). But he then asks, '?but why will you say that I am mad?'; (777). He also admits that, 'The disease had sharpened my senses?'; (777). If not insanity, what disease does he speak of? The reason for his actions was one of the old man's eyes: '?-a pale blue eye, with a film over it'; (777). This is easily recognizable to the reader as an eye with cataract on it. This is nothin... ...ust scream or die! -and now-again! -hark! louder! louder! louder! louder!-? 'Villains!' I shrieked, 'dissemble no more! I admit the deed! - tear up the planks! -here, here!- it is the beating of his hideous heart!';(780). These final two lines in the story beautifully demonstrate how language was used to show insanity being overturned by guilt.   Ã‚  Ã‚  Ã‚  Ã‚  Three elements of literary work that truly sum up the theme of The Tell Tale Heart are setting, character, and language. Through these elements we can easily see how guilt, an emotion, can be more powerful than insanity. Even the most demented criminal has feelings of guilt, if not remorse, for what he has done. This is shown exquisitely in Poe's writing. All three elements were used to their extreme to convey the theme. The balance of the elements is such that some flow into others. It is sometimes hard to distinguish one from another. Poe's usage of these elements shows his mastery not only over the pen, but over the mind as well. Works Cited: Poe, Edgar Allan. "The Tell-Tale Heart." Literature: An Introduction to Fiction, Poetry, and Drama. Ed. X. J. Kennedy and Dana Gioia. 7th ed. New York: Longman, 1999. 33-37.

Hamlet and His Problems Essay

Eliot offers, as we have seen, what has come to be called an ‘impersonal theory of poetic creation. ’ Eliot would not have denied either that poets have feelings or that poetry inspires certain feelings in the reader. He offers, rather, an account, centered around his notion of the objective correlative, of how such feelings enter the poem in the first place that differs significantly from the expressive model of poetry promulgated by the Romantics. In â€Å"Tradition and the Individual Talent,† you might recall, using a chemical analogy, Eliot compares the poet’s mind to a catalyst and the emotions and feelings (he draws a distinction between these two that is unclear) universally inspired by particular objects and events to two chemicals which react with each other only in the presence of the catalyst. The product of the ‘chemical’ reaction is a poem which, when properly executed, then in turn inspires the same emotions and feelings in its audience. In short, the poet does not inject his personal emotions into the poem, that is, the best poetry does not ‘express’ the personality (thoughts and feelings) of the poet concerned. In â€Å"Hamlet and Its Problems,† Eliot gives further insight into exactly how emotions are included in poems without the poet’s own feelings becoming personally involved. According to Eliot, the best poets seek to verbally describe suitable objects which, when included in the poem, are responsible for generating a particular kind of emotion that, in turn, strikes the appropriate chord in the reader. The ‘object’ captured in words in this way serves, as Eliot puts it, as the ‘correlative’ of a particular kind of emotion. Eliot puts it this way: the only way of expressing emotion in the form of art is by finding an ‘objective correlative’; in other words, a set of objects, a situation, a chain of events which shall be the formula of that particular emotion; such that when the external facts, which must terminate in sensory experience, are given, the emotion is immediately evoked. 124-5) For example, the description of death inevitably involves the generation of sadness and related emotions in the audience as it would if it happened on real life. Given that Eliot is of the view that the best poetry is divorced from the personal feelings and involvement of the poet, the death described has little to do with the poet’s personal experiences of mortality. From this point of view, Eliot contends, the reason why Shakespeare’s play Hamlet is a failure is that the â€Å"essential emotion of the play is the feeling of a son towards a guilty mother† (124). However, the character Hamlet is â€Å"dominated by an emotion† (125) that is â€Å"in excess of the facts as they appear† (125). That is, the play Hamlet’s difficulty is that the character Hamlet’s â€Å"disgust is occasioned by his mother, but . . . is mother is not an adequate equivalent for it; his disgust envelops and exceeds her† (125). In short, the in fact not entirely unsympathetic figure of Gertrude in the play is not an adequate object for the emotions which she is meant to generate in her son. The play fails because Gertrude is a badly executed character who does not function as she is intended to by Shakespeare and thus fails as an objective correlative for emotions of disgust.

Why the Conservative party lost popularity between 1900-1905 Essays

Why the Conservative party lost popularity between 1900-1905 Essays Why the Conservative party lost popularity between 1900-1905 Paper Why the Conservative party lost popularity between 1900-1905 Paper The conservative party lost an enormous amount of popularity between the years 1900-1905, this loss of popularity affected them in the 1906 election, during the run up to the election certain things the conservatives did had an impact on the end outcome. I will be explaining these factors which I think were mostly to blame. The Anglo-Boer War in 1899-1902, the Taff vale decision in 1901 and the causes of Chinese slavery all had an impact on the loss of popularity. The Anglo-Boer war arose from an unexpected dispute; this was between the Dutch and the British. Reasons why the conservative’s party lost popularity were due to the conservatives provoking the war without a valid reason, the war started out of nowhere. Britain had intentions of becoming a powerful nation, in order to satisfy this Chamberlain made unreasonable demands on Boer, meaning Boer had no choice and they were forced to retaliate. The war was moving at a slow pace and nothing much was happening. It was obvious that the war was deliberately done making the people of Britain very upset, ‘Pro-Boers’ were known as people against Britain at war. The Pro-Boers questioned the morality and realism of their country, and how it was so obvious that it was purposely done. People of Britain were deprived and unhappy, this hate affected the conservative’s popularity and the public could not trust them in power. Therefore meant that many people opposed the conservatives in starting the Anglo-Boer, this clearly shows that it affected the public back home and it was obvious that the party wasn’t going to have support. This is one of the reasons why they lost popularity between 1900 and 1905. In 1900, the Taff Vale Railway Company in South Wales went on strike with their union. However this strike caused major conflict between the Union and the company. The company did not accept the strike movement so they decided to hire non-union workers to replace the union ones. By doing this they took the opportunity to take the union workers to court for illegal picketing. The railway company won this case and the workers were forced to come back to work empty handed. After the victory of this case, the company took the union workers to the courts once again, this time the case went to the House of Lords, and The House of Lords accepted the company’s decision and the workers were highly disappointed that the conservatives were not in favour of the working class. Considering the House of Lords are mostly made up of wealthy individuals and are supporters of the conservative party, it was fairly quick for the British public to realise how ignorant the conservative party were to the working class. This shocked many people and this was possibly one of the main reasons why the Tories lost popularity. They clearly had no moral empathy towards the working class and they didn’t receive any acceptance or recognition from the working class. Once of the minor issues that affected the Tories popularity was when, Arthur Balfour was accused of Chinese Slaves in Africa working on gold and diamond mines. This was seen as very disrespectful, due to them making others work for them, it certainly was selfish of Balfour to do that. These slaves would work in appalling conditions. The public to hear these disheartening stories gave them a fright. People of Britain couldn’t penetrate why Balfour was doing such corruption to Britain as a country, setting out negativity to neighbouring countries. Over all the public was unhappy over the inadequacy of the government which would have lost party support and popularity. Between 1900-1905, the conservatives party was in a very bad position, due to many of their decisions, one of the factors that led them to loss of popularity was the Anglo-Boer war, the public reaction to the was not supportive. The manner of Britain was highly selfish and pointless, because they gained nothing from that war, it was unnecessary and a waste of time. Britain was embarrassed, and this is one of the reasons they lost their popularity. Using Chinese slaves to work in the gold and diamond mines in Africa was also an immense disappointment for the public, as they saw it as moral wrong doings. This put Balfour in a shameless position; he was hated by many and lost major support, setting out a bad example to the people of Britain and neighbouring countries. Lastly the most important and effective way they lost the acceptance was the Taff Vale decision, just because it was the decline of the workers not allowing them to go on strike even though they had the full backing and financial aid of their union, it was very unfair and it demonstrated that the Tories were not supporters of the working class, they were for the upper class, this controversy was one of the main reasons why they lost fame, it outweighed the other factors because they separated the workers into a group of their own with no supporters certainly wasn’t fair to the workers. This was definitely the main reason why the conservative party lost recognition and supporters.

Biography of Ninoy Aquino, Filipino Opposition Leader

Biography of Ninoy Aquino, Filipino Opposition Leader Benigno Simeon  Ninoy  Aquino Jr. (November 27, 1932–August 21, 1983) was a Filipino political leader who led the opposition against Ferdinand Marcos, the dictator of the Philippines. For his activities, Aquino was imprisoned for seven years. He was assassinated in 1983 after returning from a period of exile in the United States. Fast Facts: Ninoy Aquino Known For: Aquino led the Filipino opposition party during the reign of Ferdinand Marcos.Also Known As: Benigno Ninoy Aquino Jr.Born: November 27, 1932 in Concepcion, Tarlac,  Philippine IslandsParents: Benigno Aquino Sr.  and Aurora Lampa AquinoDied: August 21, 1983 in Manila, PhilippinesSpouse: Corazon Cojuangco (m. 1954–1983)Children: 5 Early Life Benigno Simeon Aquino, Jr., nicknamed Ninoy, was born into a wealthy landowning family in Conception, Tarlac, Philippines, on November 27, 1932. His grandfather Servillano Aquino y Aguilar had been a general in the anti-colonial Philippine Revolution. Ninoys father Benigno Aquino Sr. was a longtime Filipino politician. Ninoy attended several excellent private schools in the Philippines as he was growing up. However, his teen years were full of turmoil. Ninoys father was jailed as a collaborator when the boy was only 12  and died three years later, just after Ninoys 15th birthday. A somewhat indifferent student, Ninoy decided to go to Korea to report on the Korean War at the age of 17 rather than going to university. He reported on the war for the Manila Times, earning the Philippine Legion of Honor for his work. In 1954 when he was 21, Ninoy Aquino began studying law at the University of the Philippines. There, he belonged to the same branch of the Upsilon Sigma Phi fraternity as his future political opponent Ferdinand Marcos. Political Career The same year he started law school, Aquino married Corazon Sumulong Cojuangco, a fellow law student from a major Chinese/Filipino banking family. The couple first met at a birthday party when they were both 9 years old  and became reacquainted after Corazon returned to the Philippines following her university studies in the United States. A year after they married, in 1955, Aquino was elected mayor of his hometown of Concepcion, Tarlac. He was only 22 years old. Aquino went on to rack up a string of records for being elected at a young age: he was elected vice-governor of the province at 27, governor at 29, and secretary-general of the Philippines Liberal Party at 33. Finally, at 34, he became the nations youngest senator. From his place in the Senate, Aquino blasted his former fraternity brother, President Ferdinand Marcos, for setting up a militarized government and for corruption and extravagance. Aquino also took on First Lady Imelda Marcos, dubbing her the Philippines Eva Peron, although as students the two had briefly dated. Opposition Leader Charming and always ready with a good soundbite, Senator Aquino settled into his role as the primary gadfly of the Marcos regime. He consistently blasted Marcos  financial policies and his spending on personal projects and enormous military outlays. On August 21, 1971, Aquinos Liberal Party staged its political campaign kickoff rally. Aquino himself was not in attendance. Shortly after the candidates took the stage, two huge explosions rocked the rally- the work of fragmentation grenades hurled into the crowd by unknown assailants. The grenades killed eight people and injured about 120 more. Aquino accused Marcoss Nacionalista Party of being behind the attack. Marcos countered by blaming communists and arresting a number of known Maoists. Martial Law and Imprisonment On September 21, 1972, Ferdinand Marcos declared martial law in the Philippines. Among the people swept up and jailed on fabricated charges was Ninoy Aquino. He faced charges of murder, subversion, and weapons possession, and was tried in a military kangaroo court. On April 4, 1975, Aquino went on a hunger strike to protest the military tribunal system. Even as his physical condition deteriorated, his trial continued. The slight Aquino refused all nourishment but salt tablets and water for 40 days  and dropped from 120 to 80 pounds. Aquinos friends and family convinced him to begin eating again after 40 days. His trial dragged on, however, and did not conclude until November 25, 1977. On that day, the military commission found him guilty on all counts. Aquino was to be executed by firing squad. Peoples Power From prison, Aquino played a major organizational role in the 1978 parliamentary elections. He founded a new political party, known as the Peoples Power or Lakas ng Bayan party (LABAN for short). Although the LABAN party enjoyed huge public support, every one of its candidates lost in the thoroughly rigged election. Nonetheless, the election proved that Aquino could act as a powerful political catalyst even from a cell in solitary confinement. Feisty and unbowed, despite the death sentence hanging over his head, he was a serious threat to the Marcos regime. Heart Problems and Exile Sometime in March 1980, in an echo of his own fathers experience, Aquino suffered a heart attack in his prison cell. A second heart attack at the Philippine Heart Center showed that he had a blocked artery, but Aquino refused to allow surgeons in the Philippines to operate on him for fear of foul play by Marcos. Imelda Marcos made a surprise visit to Aquinos hospital room on May 8, 1980, offering him a medical furlough to the United States for surgery. She had two stipulations, however: Aquino had to promise to return to the Philippines and he had to swear not to denounce the Marcos regime while he was in the United States. That same night, Aquino and his family got on a plane bound for Dallas, Texas. The Aquino family decided not to return to the Philippines right after Aquinos recovery from surgery. They moved instead to Newton, Massachusetts, not far from Boston. There, Aquino accepted fellowships from Harvard University and the Massachusetts Institute of Technology, which allowed him the opportunity to give a series of lectures and write two books. Despite his earlier pledge to Imelda, Aquino was highly critical of the Marcos regime during his stay in America. Death In 1983, Ferdinand Marcoss health began to deteriorate, and with it his iron grip on the Philippines. Aquino worried that if he died, the country would descend into chaos and an even more extreme government might emerge. Aquino decided to take the risk of returning to the Philippines, fully aware that he might well be reimprisoned or even killed. The Marcos regime tried to prevent his return by revoking his passport, denying him a visa, and warning international airlines that they would not be allowed landing clearance if they tried to bring Aquino into the country. On August 13, 1983, Aquino began a meandering, week-long flight that took him from Boston to Los Angeles and through Singapore, Hong Kong, and Taiwan. Because Marcos had cut off diplomatic relations with Taiwan, the government there was under no obligation to cooperate with his regimes goal of keeping Aquino away from Manila. As China Airlines Flight 811 descended into Manila International Airport on August 21, 1983, Aquino warned the foreign journalists traveling with him to have their cameras ready. In a matter of three or four minutes it could all be over, he noted with chilling prescience. Minutes after the plane touched down, he was dead- killed by an assassins bullet. Legacy After a 12-hour funeral procession, in which an estimated two million people took part, Aquino was buried in the Manila Memorial Park. The leader of the Liberal Party famously eulogized Aquino as the greatest president we never had. Many commentators compared him to the executed anti-Spanish revolutionary leader Jose Rizal. Inspired by the outpouring of support she received after Aquinos death, the formerly shy Corazon Aquino became a leader of the anti-Marcos movement. In 1985, Ferdinand Marcos called for a snap presidential election in a ploy to reinforce his power. Aquino ran against him, and Marcos was proclaimed the winner in a clearly falsified result. Mrs. Aquino called for massive demonstrations, and millions of Filipinos rallied to her side. In what became known as the People Power Revolution, Ferdinand Marcos was forced into exile. On February 25, 1986, Corazon Aquino became the 11th President of the Philippine Republic and its first female president. Ninoy Aquinos legacy did not end with his wifes six-year presidency, which saw democratic principles reintroduced into the nation. In June 2010, his son Benigno Simeon Aquino III, known as Noy-noy, became president of the Philippines. Sources MacLean, John. â€Å"Philippines Recalls Aquino Killing.† BBC News, BBC, 20 Aug. 2003.Nelson, Anne. In the Grotto of the Pink Sisters: Cory Aquinos Test of Faith, Mother Jones Magazine, Jan. 1988.Reid, Robert H., and Eileen Guerrero. Corazon Aquino and the Brushfire Revolution. Louisiana State University Press, 1995.

Ethics in health Essay Example | Topics and Well Written Essays - 2250 words

Ethics in health - Essay Example The devastating impact of child maltreatment on individuals, families, and society at large is well documented in empirical and clinical studies (Gilbert, 1994). Many serious long-term effects have been linked to child maltreatment, including mental retardation, intellectual and intelligence handicaps, impaired aggressive impulse control, diminished ego competency, reduced reality testing, and poor interpersonal relationships. Child maltreatment results in increased antisocial activities. Maltreated aboriginal aboriginal children have more serious personal problems and engage in more antisocial activities and violence toward themselves and others (Hutchinson, Dattalo and Rodwell, 1994). When older, they end up in juvenile and adult correctional facilities at higher rates than aboriginal children from the general population. It is evident that child abuse and neglect is a problem that affects not only the individuals and families directly involved, but all sectors of society. Therefore, in order to deal with this problem, it is necessary for all professionals from all aspects of human ecology (individual, family, community, society, world) to become involved. Aboriginal children throughout the world suffer an array of threats to their development, well-being, and survival (Lindsey, 1994). They suffer from poverty, famine, disease, and war. They suffer as they navigate the child-rearing practices and rites of their diverse cultures. And, they suffer from acts of omission or commission by their individual parents and caretakers. Parental behavior that compromises the development and survival of their offspring seems to contradict the biological and cultural dictates of rearing the next generation (Pecora et al, 1995). This enigma of human behavior demands consideration from a wider range of human cultural adaptation than that afforded by Western societies alone. This chapter will consider definitional issues that have been an impediment to cross-cultural research on child maltreatment. It will then turn to a review of current knowledge concerning categories of aboriginal children vulnerable to abuse, the relationship of kinship and social networks to child maltreatment, and the impact of urbanization and social change. Child abuse is defined as any action (or lack of) which endangers or impairs a child's physical, psychological or emotional health and development. There are many factors that constitute child abuse (Pelton, 1989): Physical Abuse - is any physical injury to a child which is not accidental. This involves severe beating, shaking, burns, human bites, strangulation. Emotional Abuse - is when a child is not nurtured and is not provided with love and security. This involves constant criticism, belittling and persistent teasing. Sexual Abuse - is when the child is involved in any sexual activity with an adult. This involves fondling, exhibitionism, sexual intercourse, incest, pornography. Neglect - is depriving a child of their essential needs. These include nutrition, clothing, warmth and shelter, emotional security and protection, medical and dental care, hygiene, education and supervision. According to Campbell in 1999, a clinical doctor, every case of child abuse leads to permanent damage and great long-term suffering. It may also lead to psychological trauma. Caplan in 1994 defined psychological trauma as the unique individual experience of an event or enduring conditions, in which: 1.

What Schools Should Know About Bullying Essay Example | Topics and Well Written Essays - 1750 words

What Schools Should Know About Bullying - Essay Example Probably the worst feeling in the world is being treated like you are less than who you truly are and being placed under someone’s forceful thumb. What then could possibly fix the way you feel? Would retribution be the answer? If so, what is the price of casting someone aside to live a life behind the rest? If things could be solved with money, then placing the value would be simple. But the fact is that branding someone and forsaking him into a time of misery amounts to more than just finances. It amounts to the hopes and dreams of a young boy aspiring to become better and hopefully like the rest. It amounts to the life of a man seeking fulfillment at every which turn he takes desperately wanting to prove that he is not the weakling that he was perceived to be. It amounts to everything that a bullied soul desolately seeks to cry out but could not because he is under the mercy of a heartless tyrant. It amounts to more than just power play. In current times, it amounts to bully ing. Plain and simple. Bullying has been taken to mean as an overt act of a person asserting his authority over another person usually someone perceived as a weaker specie (Snell). Oftentimes, this has been associated with the popular kids in school trying to outsmart and outplay the rest as a means to stake their hold on the majority. But the fact remains that this conduct may not actually be limited to kids bullying their classmates. In fact, there are certain instances when the school itself is guilty of such crime.

Dutchtown High School Research Paper Example | Topics and Well Written Essays - 2000 words

Dutchtown High School - Research Paper Example There are a number of classes that are offered at Dutchtown middle school even though all the students are encouraged to take the entire four major lessons, which are science social studies, math, and English. The school also provides an opportunity to get into an in-state university. The schools motto is to provide an environment of excellence where all students can become lifelong learners and productive citizens. In addition, the school also offers courses in United States history, studio art 2d-design, biology, computer science, art history, calculus Ab & Bc, chemistry, English language and composition , politics, studio art drawing, US government, English literature, world history, European history and physics. The state of Louisiana has an enrollment of 703,309 students while the attendance rate for the year 2010-2011 was 94.8% (U.S. Census Bureau, 2012). However, the in-school suspension rate for the year 2010-2011 was 9.6% while the percentage of classes taught by highly qual ified teachers for the same year was 88.8%. The expenditure per student was $10,622. The state ranked in a grade of 91.8 in 2010, which is a 2 star ranking and 93.3 in 2011, which is a grade C ranking (U.S. Census Bureau, 2012). ... n.  However, the area where the school is located is vulnerable to hurricanes and the tropical systems since the area is lowly elevated, and has a close location to the coast of southeast Louisiana. The town lies 23 feet above the sea level, which is slightly lower than most areas of United States (U.S. Census Bureau, 2012). Geismar in turn is located in Louisiana, a state found in the US, which is found in the southern region. The state of Louisiana is among the most extensive and populous states of the United States. This has contributed greatly in shaping the demographics patterns of Ducthtown High School in that the school boasts of a large population of students and teachers. The average ratio of students to teacher is 25:1, which is actually a moderate ratio. The capitals of Louisiana are found in Baton Rouge whereas the largest city in that state is New Orleans. One interesting political fact is that the state of New Orleans is the only state in the US whereby the three are political subdivisions known as parishes. Dutchtown High School is located in Ascension Parish. These parishes are the equivalents of counties in many other US states (U.S. Census Bureau, 2012). Ethnically, the state of Louisiana’s urban environments is a multi-cultural environment and multi-lingual surroundings. The states heritage is by far shaped and influenced by the admixture of 18th century,  Native American, African,  and Spanish cultures. Cultures and ethnicity are considered exceptional in the US statistics, which have also played a major role in shaping the schools ethnicity and cultural heritage. This multi cultures were contributed largely by the colonial history of this state whereby the French and the Spanish colonized it way before the British took over colonizing America.

Work Package Essay Example for Free

Work Package Essay What approach would you take to identify the activities needed to complete the work package? A work package is a portion of the WBS that allows project management to define the steps necessary for completing the project. (Ultimate Resource for PM) In my opinion, the activities should be divided into different levels. We should try to pick the most important activities and try to avoid the less-important ones. Put the feasible activities on the list and delete the impractical ones. How would you know that you have identified the right level of detail? To identify the right level of the details, we have to start from the first level. The first level should be a general idea of the activities and the main steps. The second level is the expansion of the first level. So is the third level. Form the top-down structure, the top level is always the conclusion and the basic level is the details. How would you prevent identifying ‘too much’ detail or too many activities that would it very difficult for you to manage? By identifying the details, we should try to take the details that build up the structure and work for the project. It should be a blueprint for the project manager to identify the activities clearly. So we should just keep the main steps on the list and try to avoid the unnecessary activities. Can you give an example of a Work Package or something similar (it can be a real life example) where you decomposed the deliverable (what is needed) into the activities that are needed to complete the deliverable? When I was in the former class, our team was to finish one project called developing new IPhone 5 market. So we tried to develop our WBS and the deliverables. Our team had thought of 3 main deliverables of producing, advertising and customer service. But we found out that actually, we needed to decompose the producing into producing, packing and transportation. Mailing new iPhone to different customers and stores is still a big activity we need to pay attention to.

An Over View Of Brand And Brand Image Marketing Essay

An Over View Of Brand And Brand Image Marketing Essay CHAPTER 2 METHODOLOGY 2.1 Primary Research Primary research data is collected directly, detached observation, evaluate of phenomena in the real life, without any exoteric interference (Walliman 2001). There are some primary research methods, such as questionnaire, interview, observations, etc. For the research project choose the suitable methodology is very necessary and effective. In this project will use the one of the primary research method: questionnaire Questionnaire is very direct way to get feedback from responder When create the questionnaire need consider all the questions are related the topic, and all the answers also need to analysis, discussion and so on. In this project will find 60 female students to answer the questions, their ages are from 18-25 years old. All of them are from Hollings Campus of MMU. The researcher should make sure the questionnaire easily to answer, give the responder a comfortable and free environment to answer the questions; and do not make questions verbose and complicated. Thus the researcher can get the maximum feedback. When create the questionnaire need consider all the questions are related the topic, and all the answers also need to analysis, discussion and so on. During the research there will have some limitations, because the number and the age of the respondents are not wide enough, so the results only can reflect a group of consumers thought. 2.2 Company background 2.2.1 HM HM was established in Và ¤sterà ¥s, Sweden in 1947 by Erling Persson. Now have 1,700 stores around the world. The first HM store in the United Kingdom was opened in 1976. 2006 United Kingdom passed Sweden as HMs second largest market. Through the recorded there are 146 stores in UK. It has great steady expansion and growth this year, too (HM website). The Figure shows the top 5 largest shareholders as per 31 March 2008 Name Number of shares % of total shares % of voting rights Stefan Persson med familj 304 872 400* 36,84 69,30 Lottie Tham med familj 44 040 200 5,32 2,59 Alecta Pensionsfà ¶rsà ¤kring 27 735 000 3,35 1,63 Swedbank Robur fonder 24 406 752 2,95 1,43 JP Morgan Chase Bank 21 843 019 2,64 1,28 Figure 2.2.1 (a) Ownership structure Source: HM website The reason choose HM is: it is an international big company and come into the UK market, also has successful business in British market, during this project you will find how the HM operate their brand in the UK market, and get consumers responds known the attractive factors of HM. 2.2.2 Levis From its website (Levis website) can know LSCo. is one of the worlds largest brand-name apparel marketers with sales in more than 100 countries. It is America company, there is no other company with a comparable global presence in jeans and casual pants markets. It is a different type of company with HM, its main products are denim. Because the respondents of this project is young female students, so need compare with the valuable price retailer and get the feedback known how popular of the denim brand and find out what the develop direction if Levis want attract the young female students. 2.2.3 All Saints All Saints is a young fashion chain, has nearly 110 stores in the UK (All Saints Website). Kait Bolongaro and Stuart Trevor, who founded All Saints in 1994 and sold the chain to entrepreneur Kevin Stanford at the end of 2005, have struck a deal with Religions majority owner Darren Collins to roll out retail stores under two fascias, one called Bolongaro Trevor and the other called Religion (Tate 2007). All Saints is part owned by investment firm Baugur. Baugur has a stake of about 35% (Brown 2009). Different with above two brands, All Saints is a UK local brand, and do not has that much stores in overseas market like the HM and Levis. From research questions will get how the market status in young female students, and how to build a strong brand awareness and develop the oversea market like above two. These three brands background and target consumers are different, but can use them to compare what influence in this focus group consumer and then give the suggestions to each of them how to develop their brand image or gain more potential consumers. CHAPTER 3 PRESENTATION OF RESULTS 3.1 Logo Recognition Through the research results, the data display all the 60 respondents can recognize the HM and Levis logos; but there are 5 respondents can not recognize the All Saints logo. Figure 3.1 (a): Logo Recognition Status Source: Questionnaire 3.2 Purchase Situation Look at Figure 3.2(a) you can see the data of how many people have bought these three brands. In research the 60 people, there are 59 people have bought HM products and only 1 has not bought before. In the All Saints part, 37 people said they have not bought any All Saints products, rest of 23 respondents have bought before, the distance between Yes and No are smaller. Go to look the Levis part, the gap between Yes and No are smaller than All saints, the 26 respondents have not buy any Levis products, 34 of them have bought before. Figure 3.2(a): Rate of Purchase Situation Source: Questionnaire 3. 3 Most Important Factor The following table and pie charts are showing the occupancy of each factor. You can see it more vivid. The results of most important factor for each brand Brand Factor HM All Saints Levis Price 23 26 8 Quality 11 8 23 Style 25 16 15 Brand 1 10 14 Figure 3.3(a): The number of results of shopping frequency Source: Questionnaire Figure 3.3 (b) HM The percentage of each factor occupancy Source: Questionnaire Figure 3.3 (c) All Saints The percentage of each factor occupancy Source: Questionnaire Figure 3.3 (d) Levis The percentage of each factor occupancy Source: Questionnaire 3.4 Shopping Frequency The following pie charts show the frequency of respondents shop in these stores. Each of them has different situation and these charts give reader clear data. The results of shopping frequency HM All Saints Levis Once a week 4 0 0 Once a month 42 20 23 Several times a month 13 4 7 Not often 0 7 5 Never 0 29 25 Figure 3.4 (a) The results of shopping frequency Source: Questionnaire The percentage of the shopping frequency of each brand Figure 3.4 (b) HM Source: Questionnaire Figure 3.4 (c) All Saints Source: Questionnaire Figure 3.4 (d) Levis Source: Questionnaire 3.5 Average Expenditure Results of how much of the respondents spent on average price brand HM percentage All Saints percentage Levis percentage  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30 43 71.7% 8 13.3% 8 13.3%  ¿Ã‚ ¡30 ~ ¿Ã‚ ¡60 17 28.3% 0 0 15 25%  ¿Ã‚ ¡60 ~ ¿Ã‚ ¡90 0 0 17 28.3% 17 28.3% above  ¿Ã‚ ¡90 0 0 9 15% 0 0 Never buy 1 0 26 43.3% 20 33.3% Total respondents 60 60 60 Figure 3.5(a) Results of average expenditure Source: Questionnaire CHAPTER 4 DISCUSSION From last chapter all the research results are presented, in this part will discussion the results and develop the project. 4.1 Logo Recognition From 3.1 you can know the rate of brand recognition of these three retailers. The first question in questionnaire reflects the consumers impression to a brand. This kind of impression can be considered as brand awareness. Brand awareness reflects the how many customers remember a brand (Glossary 2007). Nowadays, consumers have their own way to judge a brand such as consumers can distinguish the brand with a particular product category because the brand awareness reflects the saliency of a brand and how convenient it brings to consumers (Chernatong McDonald 1998). Brand awareness reflects the brands presence in consumers memory (Hague and Jackson, 1994; Aaker, 2002), and it is the amount of the consumers or potential consumers who have cognition of a brand. Thus, companies will find how many consumers can recognise their brand instinctively and how it differentiation with other competing brands (Crainer 1995). From the results you can know the HM and Levis have very successful brand awareness in peoples mind. This indicated their marketing communications are effectively (Glossary 2007). They always give the people strong impression.In order to consolidate their market status, they have new action continual. For example, HM launch a new flagship on Londons Regent Street in March. This action increases their brand awareness and makes the gain more customers (Brown 2008). The awareness of All Saints are slightly weak than another two brands. So the All Saints need create the strong marketing campaign, or communication to support its brand awareness. Drapers online (2009) reported All Saints has opening several new stores last year, and ramped up international expansion with openings in Paris in October and Antwerp in November. 4.2 Purchase Situation The purchase situation influences the whole income of the company. Income of a company can be divided visible and invisible. The visible income could say sales income, and invisible could say brand equity. Because brand equity is the commercial and financial value of the brand to the organisation which owns and utilises it  ¼Ã‹â€ Crainer 1995; Aaker, 2002 ¼Ã¢â‚¬ °. Riezebos (2003) and Aaker(2002) defined brand equity is the strategic and management advantage, it is can be the fundamental of competitive advantage, also it is a kind of asset and long- term benefit. Brand equity can understanding from multi perspectives and they concluded that brand equity build on by differential features and give added profit to the companys balance sheet. In 3.2 has presented that the consumer purchases these three brands are dissimilar. Certainly also can said the popularity of these three brands are different. HM is the most popular store of these three, nearly 98% respondents expressed they have shopping experiences in here; this is a popular consumption brand. HM is aimed at everyone with an interest in fashion; it supplies extensive range of products, from clothes to accessories, at same time keeps new items come into the stores every day (HM website). The research results show, All Saints and Levis are not as widespread purchased as HM. Most of these respondents know these two brands, but not mean they certainly have bought their products. More than half ( 62% have not) of the respondents have not buy any All Saints products before, only 38% respondents have bought their products. Of course you may say that they have more development space. To make sure the brand equity growth, the brand gives to convince them that it is relevant to consumers needs can gain more attraction and hold consumers. (Chernatong McDonald 1998). Like recently, All Saints has some advantaged actions to attract more consumers. It has relaunched its online store with new imagery and better navigation, it gives customer a fresh appearance and simpler operating system. Stephen Ritchie, chief executive of Drivebusiness, the etail development firm that handled the relaunch, said: All Saints [the website] has grown phenomenally since we launched it in 2005 and its turnover continues to grow and exceed all expectations. All Saints online store is one of its top performing stores and we continue work with the team on improvements such as the recent enhancements to its distribution centre which has increased output by 250 %( Brown 2009). Levis received better results than All Saints, 57% of them have Levis products. It is more widely purchased by this group of people. Their products have more attraction than All Saints. Like the All Saints, Levis also has positive action. From the Drapersonline: Denim brand Levis has changed the licensee for its underwear and lingerie collection as part of a repositioning strategy. The move is intended to reinvigorate the collection ( Drapersonline 2009). This action gives more opportunity to potential and existing consumers to buy their products. This report said this is a part of repositioning strategy; it means they will have more and effective activities in the future and the consumers purchasing volume will increase. 4. 3 Most Important Factor Different retailer gives different impression to the customers. The research results give us direct information about the consumers ideas. At the same time reflects the consumers buying behaviour. Consumer behaviour is the study of the process when individuals or groups choose, buy, use of products, services, ideas or related experiences to satisfy their needs and wishes (Hawkins, Best and Coney 2004). Usually, when consumers purchasing clothing, they have their own way to judge the store, product, price and so on. In 3.3, the display these three different type retailer give the different impression to consumers. From HM part, there are 45% respondents thought the style are most important factor of this retailer. HM supply a broad and wide range product; the collections are created with broad design ideas and satisfy many different tastes of requirements. Their designing group always take the world as inspiration; styles are following the fashion trends. They try their best to create a good balance between fashion, quality and the best price (HM website). Thus, other 38.3% respondents said the price of HM is acceptable. About the quality there are 15% respondents express they are interested in this and only 1.7% respondents think about the brand of HM. It reflects the fashion consumers have their judgements. Many apparel decisions are rationally consider ones evaluative measure and choosing a feasible alternative. Like Solomon (2004) said if the object reaches consumers interest, they evaluate it and then might purchase. From other point view, this also reflects what the brand image in consumers mind. Brand image includes the target markets interpretation of the products attributes, benefits, usage situations, users, and manufacturer features. In a market brand image reflects schematic memory of a brand (Hawkins, Best and Coney 2004) and consumers perception of a brands characteristics (Hague and Jackson, 1994; Chernatony and McDonald 1998). So from 3.3(b) it demonstrated style and price are main points to attract HM consumers. Look at the All Saints part, 43.3% of respondents considered the most important factor of this retailer is price. Compare with other two retailers the price of All Saints are higher; it is why the consumer think this is important factor of it. Following the price the style are another important section, there are 26.7% respondents are interested in this. 16.7% respondents considered brand, 13.3% considered quality. In the Levis part there are 38.3% respondents thought the quality is the first important section, the second important section is the style, in this section 25% respondents. About the brand and price respectively are 23.3% and 13.3%. To this group consumer, when asked about the HM, the style is most considered factor; they thought style is All Saints brand image is: its price is high and, and they thought Levis has good quality products. Brand image like a receiver  ¼Ã‹â€ Jean-Noà «l 1997 ¼Ã¢â‚¬ °, the image will be influenced by the performance of the promotions, literature and the message, thus a positive image will accelerate the development for an organisation (Hague and Jackson, 1994). Sproles and Kendall explained (1986, p.268; cited by Wang. C.L; Siu. N. Y. M; Hui. A. S. Y 2004), a consumers decision-making style is a mental orientation characterizing a consumers approach to making choices. There are some main decision styles (Sproles and Kendall 1986, cited by Wang. C.L; Siu. N. Y. M; Hui. A. S. Y 2004): Quality conscious Brand conscious Fashion conscious Price conscious These eight styles explain the most basic mental features of a consumers decision making, and have directly relationship with consumer choice behaviour. When consumers buying clothing, often take time to evaluate alternatives of brand, style, design, colour, price and country-of-origin. These choice behaviours are particularly display consumers interest, such as brand conscious, fashion conscious, price conscious and hedonistic orientation (Wang. C.L; Siu. N. Y. M; Hui. A. S. Y, 2004). From the analysis the feedback of these three retailers, they have their own advantages to attractive the consumer. of course there are some disadvantages influence their development, e.g the higher price of All Saints impede most of consumer buy it. Fashion consumer decision making sometimes is a slightly different with the normal consumer decision. Look this figure; it compares what is the different. Firstly, the fashion consumer would like pay attention about the fashion object; not like the traditional consumers, they are sometimes only focus on the function of the cloth. Secondly, the fashion consumers have their view of the product, the traditional consumers always get the information other source, they do not have particular requirement of the fashion, and just sourcing the cloth in the narrow area or shop in customary shop. Fourth, it shows the fashion decision consumers judge the product in different way, fashion decision always try to evaluate product and not the brand performance. In the fifth step, the traditional decision is last step, but fashion decision has one more step than traditional. You can see the figure, consumers not enjoy the purchase immediately, they think about the products satisfy their demand or not , and then reflects they enjoy it. Figure 4.3 (a): Stages in Fashion and Traditional Decision Making( Solomon and Rabolt, 2004;p. 353) Fashion buying is a strategic decision for the organization and influence the products assortment available to consumers (Hines and Bruce, 2007). 4.4 Shopping Frequency The research results display most (70%) of the respondents shop in HM once a month and another 21.7% go to HM stores several times a month. Normally, the fashion buying cycle is not very long, sometimes the period of buying new goods are every six weeks( Kline and Wagner, 1994; cited by Hines and Bruce 2007). When companies have intent on fast fashion, this can happen more quickly, even on every week (Buckley,2006; cited by Hines and Bruce 2007). Everyday HM has new item arrive in stores( HM website). The role of fashion buyer can divide by 18 and 25 different actions, including reviewing market knowledge and analysing old sales records to know different levels of demand for different products (Fiorito, 1990; cited by Hines and Bruce 2007). Otherwise, the fashion buyer will analyse and consider other conditions, such as economic situation; trade, business and industry journals. In this way the buyer can buy the best products at the lowest price (Hines and Bruce 2007). The respondents go to All saints and Levis stores time are not as many as go to HM. From the feedback you can know most (48.3%) of the respondents never shop in All Saints stores and there are 41.7% respondents have never shop in Levis. It demonstrate these 60 respondents are not their main target consumers or their products characters are not attractive these respondents enough. Compared with these consumers never shop in these two stores, other major part respondents are shop in these stores once a month, such as 33.3% respondents shop in All Saints stores once a month, and 38.3% respondents shop in Levis stores once a month. This demonstrate these group of consumers still have interested in these two retailers, but some factors reduce their purchase such as higher price level or fixed style, etc. These two brands can do some marketing research, and following the results can slightly change some previous operational technique, and attractive more potential consumers such as make the never part join the not often part, and reduce rate of the not often part, encourage them purchase more than before. 4.5 Average expenditure From the 3.5(a), in the HM section 71.7% of the respondents indicated the  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30 is a very popular price area, they always spent this amount in HM stores. This express the consumers can use this amount money bought their satisfy products in HM. Opposite this, the 43.3% respondents never spent money in All Saints stores. Like mentioned in 3.5(b) the All Saints price level all most from  ¿Ã‚ ¡60, it is a little high for the students. So except never buy part, the ¿Ã‚ ¡60~90 is second popular part (28.3%), only smaller part (15%) of the respondents spent above  ¿Ã‚ ¡90, and rest of 13.3% spent  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30, no body spent  ¿Ã‚ ¡30 ~ ¿Ã‚ ¡60. Although like this, their sales were  £46.9 million for the year to February 3 2008 All Saints chief executive Stephen Craig said: sales had been consistently well above budget throughout 2008 Christmas trade was also strong, above budget and ahead of market rivals, according to the company. They do not like other high street rivals; All Saints did not give discount in its shops Craig said that unlike some of its high street rivals, All Saints did not discount in its shops pre-Christmas, in this way, maintain margin and consolidate brand positioning (Brown 2009). The Levis situation is similar with All Saints, from the research results known, the figure is better than All Saints, there are 33.3% respondents never spent money in Levis stores, but all the respondents known this brand. In  ¿Ã‚ ¡60 ~ ¿Ã‚ ¡90 area Levis has the same result ( 28.3%) with All Saints, this is the acceptable price area. Following this figure the close area is  ¿Ã‚ ¡30 ~ ¿Ã‚ ¡60, 25% of them spent this amount. 13.3% spent  ¿Ã‚ ¡0 ~ ¿Ã‚ ¡30, non of them spent above  ¿Ã‚ ¡90. In the Appendix part there are some products prices with photographs of these three brands, In 4.3 has talked about the brand image gives to this focus group. Each of these brands gives the different images to consumers. Feldwick (2003) said improving brand image can help to increase sales; gain the extra income, other author like Hague and Jackson (1994) mentioned: a) a positive image will get more margins and reduce the competitive pressure and easier to sell with lower prices, b) More competitive, a strong brand will be like a barrier to competitors products. Therefore to increase their average expenditure, have a strong brand image is essential. With the strong brand image, their whole sales volume can be increased. CHAPTER 5 CONCLUSION In this section will conclude the wider perspective on the findings of the investigation and also provides suggestions for the further research on the subject. Nowadays, brands can not be avoided today, it already infiltrate into peoples daily life. The primary research, which was presented and discussion in Chapter 3 and 4, those information showed that the performance of the retailers in the market, reflects their status. The status of brand logo recognition can reflects the brand awareness of a company, If a company has a wide brand awareness, it means have big amount of consumers can recognize its public logo. At the meanwhile the products of this company can satisfy general consumers demands; it is also can have higher brand awareness. So when the question is ask about the brand logo recognize, it can be described the brand awareness level, the answers demonstrated the awareness level of company. Other theory which related with brand awareness and brand logo is brand equity; it has talked about in 4.2. From 3.4 you know there are some respondents have not buy any products in the All Saints and Levis stores, so increase the brand equity may encourage more purchase actions. The brand equity can increase (or reduce) the value of the organizations products or services. The value of the organization achieved not only from sales income but also from the brand equity, increase the brand equity is a positive method to attract more consumers interests and attentions to the products and then have the opportunity increase the sale. Following these two contents, in 4.3 the brand image and consumers buying behaviours are talked in this section. Consumers have different impression to these three brands; they rely on the characters of and estimate their brand image. in this section has also discussed about the fashion buying behaviour because these four answers of 4.3 reflects the what the main requires of the consumers, so when the a fashion retailer want gain the biggest value they need known their consumers demands and build a strong brand image. The duration of the fashion trend is very short, so the fashion buying cycle is also not very long, in 4.4 has discussed the shopping frequency of the consumers and through the results most of HM consumers can follow the fashion trend, and purchase its products more frequent. Finally, the average spent when consumers shopping these stores, can display how popular of this brand, if the consumers like the products they would like to spend more money, of course in this section has some suggestions of how to make the consumers spend more in future. 5.1 Further research recommendations The research comprehended only a limited sample of consumers, and focused upon three brands, so the results only can reflect a group of consumers thought. I suggest someone else looks into in more wide details about the brand and do some wider research, not only focus on female, also can be another occupation. CHAPTER 6 REFERENCE Aaker, D. A. (2002) Building strong brands New York; London : Free. Aaker, D. A (2002) Brand leadership New York; London : Free. Crainer, S.(1995) The real power of brands: making brands work for competitive advantage London : Pitman. Chernatony, D.L. and McDonald, M. (1998) Creating powerful brands in consumer, service and industrial markets 2nd ed.. Oxford : Butterworth-Heinemann. Easey, M (2002) Fashion marketing 2nd ed. Oxford : Blackwell Science. Feldwick. P (2003) Brand communications in Brand and Branding Hawkins, D. I., Best, R. J., and Coney, K. A. (2004) Consumer behaviour: building marketing strategy 9th ed. Boston, Mass. : McGraw-Hill. Hague, P. and Jackson, P. (1994) The power of industrial brands : an effective route to competitive advantage . London : McGraw-Hill. Jean-Noà «l, K. (1997) Strategic brand management : creating and sustaining brand equity long term 2nd ed. London : Kogan Page. Riezebos, R. (2003) Brand management : a theoretical and practical approach Harlow : Financial Times Prentice Hall. Solomon, M. R.and Rabolt, N. J. (2004) Consumer behavior : in fashion Upper Saddle River, N.J.; London : Prentice Hall. Walliman, N. (2001) Your research project : a step-by-step guide for the first-time researcher London : SAGE. Wang. C.L; Siu. N. Y. M; Hui. A. S. Y (2004) Consumer decision-making styles on domestic and imported brand clothing. Eurropean Journal of Marketing, [online], Vol.38, Iss. 1/2, pp.239-252 6.1 INTERNET SOURCE http://www.allsaints.co.uk/brand/ http://www.hm.com/gb/abouthm__abouthm.nhtml http://www.levistrauss.com/Company/ Pam Tate 2007 http://www.drapersonline.com/news/all-saints-founders-sign-religion-deal/765531.article Jessica Price Brown 2009: http://www.drapersonline.com/news/multiples/all-saints-sales-buck-downturn/5000200.article Glossary (2007) All About Branding, [online], Available at: http://www.allaboutbranding.com/index.lasso?page=11,54,0. [Accessed: 10th December 2008] Jessica Price Brown 2008 http://www.drapersonline.com/news/hm-unveils-its-design-for-dominance/903574.article 10 March, Jessica Price Brown 2009 http://www.drapersonline.com/news/all-saints-brightens-sector-gloom/1967495.article Drapersonline 2009 http://www.drapersonline.com/news/other-sectors/lingerie/new-underwear-licensee-at-levis/5000720.article Appendices